Medical Marketing: what is it and what are the rules?

Medical Marketing: what is it and what are the rules?

Have you ever heard of medical marketing? Ascension of social media has made it essential for trademarks and companies to be present and accessible for their customers. That includes your office.  Undoubtedly, advertisement can be a powerful ally to increase your clinic visibility and create a confidence link with your patient.  However, there are strict […]

Gene therapy for retinal dystrophy has first drug approved

Gene therapy for retinal dystrophy has first drug approved

Anvisa has approved the first product of gene therapy in Brazil, for treating Hereditary Retinal Dystrophy (HRD), as Leber congenital amaurosis and retinitis pigmentosa. There was no therapeutic alternative for the problem, so far. Voretigene neparvopeque (trade name: Luxturna®) is a special kind of advanced therapy medicine. The enzyme it produces improves functioning of retina […]

8 tools to make your doctor’s office more digital

8 tools to make your doctor’s office more digital

Before Covid-19, telemedicine in Brazil was still considerably limited. For instance, the regulation law dates from 2002 and only allows three modalities: issue of remote reports, teleducation and teleassistance. However, the activity has earned space during the present pandemic and, at present, can be used in any healthcare activity. Even in a more and more […]

5 best practices in medical clinic management

5 best practices in medical clinic management

Indeed, managing medical clinics can be a challenge for doctors.  Office management involves various simultaneous responsibilities, such as organizing data, financial control, personnel administration, marketing and patient experience, inter alia.  As many specialists do not have technical knowledge in business administration, they may face difficulties in the area.  Therefore, it is critical to develop strategies […]

How to guarantee humanized care in teleconsultation?

How to guarantee humanized care in teleconsultation?

Doctors have been facing a doubt with the increase of telemedicine use since the beginning of the pandemic: after all, how to keep humanized care in a teleconsultation? In fact, despite physical distancing, assuring consultation quality is essential. Yes, it is possible to work humanly even through screens! For that, you can follow some tips. […]